Following the success of the first three editions of Gulf Laundrex presented by Texcare – the premier trade show dedicated to the Middle East’s laundry and dry cleaning industry – preparations are under way for the fourth edition set to take place 13-15 November 2018 at Dubai World Trade Centre, UAE.

The 2017 edition of the expo was called Gulf Laundrex-Linen Care Expo powered by EXPOdetergo International.

The event forms part of the Middle East Cleaning Technology Week.

Messe Frankfurt acquired a majority holding in Middle East Cleaning Technology Week in Dubai. The fair and exhibition company will organise the event in cooperation with VIS Exhibition and conferences, Dubai.

Held annually, Middle East Cleaning Technology Week brings together three trade fairs at the same time and place: Gulf Laundrex for the laundry and dry-cleaning sector, Clean Middle East for the cleaning-contractor segment and Gulf Carwash for the car-care business.

Keeping up with the quality of the show, the 2018 edition will bring in more players in the industry showcasing the latest innovations, products and technology in the Middle East market.

The Green Zone first launched last year is a dedicated zone within the exhibition for exhibitors from the show to display one eco-friendly/green product to give impetus to sustainability.