British chemicals manufacturer Ideal is promoting its first appearance at Expo Detergo with an animated online campaign for its mini-spotters, which includes Twitter and the company’s website.

The company has commissioned UK-based Italian artist Eleanora Marton to create a series of five animations to show the Ideal mini spotters tackling different stains such as Chianti, gelato, espresso and Rigatoni al pomodoro and lipstick.

Additionally visitors to the Ideal stand at the exhibition will have the chance to enter a prize draw to receive a signed limited edition print from the campaign.