As part of an organisational restructuring aimed at strengthening its sales presence in North America, Lavatec has apointed John Pabalan as the new regional sales manager for the south east. Based in Florida, he will report directly to Mark Thrasher, president and CEO.

“The Covid-19 pandemic has challenged everyone involved in our industry, and it gave me an opportunity to reassess what we could do better,” said Thrasher. “I determined that our sales territories needed to be reshaped so we can better service our customers. Hiring John is the first step in this new direction. I think his 23 years of experience in the commercial and industrial laundry industry will help us achieve our new set of goals.”

After serving his country during the Gulf War, Pabalan embarked on his career in the private sector. He spent 20 of the next 23 years at Kemco Systems, including the last 13 in various capacities. He began as a sales engineer in 1997 before joining American Laundry Systems in 2003 as the vice president of engineering.

“With an in-depth understanding of the purposing and engineering of laundry facility systems, I approach each challenge analytically,” explained Pabalan. “This results in the development of viable, measurable solutions that save time, energy and water consumption.”

“The immediate challenge to the industry is the precautions that have evolved from COVID-19, impacting business interaction and producing a new normal. In the next six months, I intend to develop new customer partnerships and cultivate existing customer satisfaction. I plan to do it by refreshing an awareness of Lavatec equipment lifecycle management and demonstrate how our offerings are the best solution.”

Find out more about LAVATEC here.