The company converted 80 of its branches to the US patented system between November 2008 and November 2009, says Paul Ogle, managing director of Johnson Cleaners. Each branch has the GreenEarth sign on the shop front and in the interior.

“The nationwide programme of transformation across our entire drycleaning estate is a major feature of our new business model and we’re proud to announce that we’ve made excellent progress in 2009,” says Ogle, “The investment we’re making in GreenEarth demonstrates our ongoing commitment to investing not only in the future of the business but also to the environment where our staff and customers live and work.”