Laco Machinery has appointed Bill Rhymer as national sales director for the USA. He will be responsible for developing sales by appointing a series of regional distributors and also for building a specific after-sales support network for the USA.

The company plans to hold a full stock of spares in the USA so it can react quickly when customers need a replacement part.

Rhymer has had an extensive career in production management, laundry equipment sales and laundry consultancy and will use this experience in guiding Laco’s strategies for product development and marketing in the USA.