Lavanett, a full-service laundry and drycleaning distributor based in Lachine, Quebec, recently welcomed Brian Hatt, of Toronto, as sales director. In his new role, Hatt will work to expand market share and sales throughout Ontario, with special focus on Toronto, according to Lavanett owner Earl Eichen.

“Brian brings a lot to the table in terms of industry experience and customer relationships,” said Eichen. “He is key to Lavanett’s expansion into the Ontario market, where plans are underway to establish a full-service branch.”

"I am extremely excited to join the Lavanett team as I return to the Canadian drycleaning and laundry industries,” said Hatt. “The Lavanett team is a great fit as we all believe in honesty, integrity and professionalism to provide the best advice on all of our customers’ business needs."

Hatt, who has over 38 years of drycleaning industry experience, got his start as part of the clean up crew at a Toronto-based drycleaning plant, in 1981. He has managed the Canadian division of a leading drycleaning and laundry chemical provider for 21 years; served a Canadian laundry and drycleaning equipment distributor; and worked in training and wet cleaning management for a major U.S. laundry equipment manufacturer. Hatt is a Certified Dry Cleaner by trade and also a part-time instructor at Seneca College, in Toronto, where he earned a diploma in business many years ago. A member of a number of industry-related associations, he also consulted on industry programs for the Province of Ontario and City of Toronto.

In his new role at Lavanett, Hatt plans to use his expertise in wet cleaning and dry cleaning to help owners create more efficient, productive and eco-friendly operations. “There is pressure on dry cleaners to transition from solvent-based dry cleaning to wet cleaning,” said Hatt. “We are seeing a growing number of landlords refusing to allow the use of perc or alternative solvents. The good news is that we have wet cleaning solutions that are now as effective as dry cleaning. My goal is to work closely with customers to create cost-effective solutions that make them more productive and profitable.”

Established in 1996, Lavanett provides laundry and dry cleaning solutions, parts and service to customers throughout Canada.