A Cornish business boosted turnover by £75,000 in just a month - by adding one extra page to its website. Redruth-based commercial laundry specialist Brewer & Bunney wanted to reach out to more dairy farms, as it can help make the milking process more sustainable and profitable. And online Bristol-based web design and marketing company GWS Media updated the site to make the niche services accessed more easily.
Brewer & Bunney business development manager Dan Lloyd, pictured, said: “We know who our customers are - and this targeted approach means they can find us more easily. We can trace half of new business leads to our online presence, which has been created by the team at GWS Media.”
Brewer & Bunney, which has decades of experience working with farms across the region provides machines for washing everything from teat cloths to sheep fleeces – which run at quicker cycles and at lower temperatures, saving energy and money. And its engineers work with clients to remove causes of mastitis, which is a potentially fatal mammary gland infection in cows.
Lloyd said: “There is a real market for industrial washing machines in the dairy farm industry - with hundreds of reusable microfibre cloths to wash daily. But few were aware of our products or the savings they could make - not to mention challenging the throw-away culture.”
“We recognised this was something we needed to change. We told GWS Media what results we were looking for and they made it happen.”
Army veteran Dan, who has also worked in PPE for construction work and in confidential waste disposal, met GWS Media financial director Richard Graves while networking 16 years ago.
He said: “I trust the team implicitly. They understand our business vision and find ways to achieve it, without any fuss. They also let me know when they think something will not work.”
Brewer & Bunney had previously spent money trying to drive web traffic, with little success. The company is spending just one of the money it invested with a previous online marketing supplier with GWS Media – but has doubled its inbound leads.
Lloyd said: “I told the team at GWS Media where we wanted to be and they carried out an analysis and came up with ideas, which they implemented, to get us there. The website now works very well and brings in lots of business. We have been able to personally monitor the results, rather than rely on a monthly report from an external body.
“We have created pages for relevant industries, such as independent schools, care homes, hotels and campsites. The reason behind buying is different for each area and the website now reflects this. GWS Media covers all bases, not just the technical side. Our site is easier to navigate - taking people to the relevant page, testimonials and names, for example.”
He continued that the work has led to dozens of new enquires and a significant increase in web traffic.