Caring for a trend towards casualwear

4 July 2002

USA: The IFI has launched a campaign to help cleaners profit from the trend to casual clothing.

It has produced a leaflet, for use in-store, showing customers that professional cleaning can make a difference to casual wear.

It illustrates the difference between professionally processed and pressed garments, and those washed at home. It also emphasises the amount of time home cleaning can take.

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