Drycleaners: communication is everything, says Caraselle

11 September 2020

Proffering a helping hand to drycleaner and wetcleaner retail shop owners, Caraselle has a plan to improve communication between operators and customers and move business on apace.

Graham Warren, business development manager at Caraselle explained that it's never been more obvious how important it is to be able to communicate with your customers than over the last five months. “Those dryleaners that already have a delivery service in place have been busy with Deliveries and offering different services to their existing customers, trying to get new Delivery customers too. Those that previously have taken emails from customers have been in contact with them throughout this whole lockdown period and the really savvy ones have made the most of the lack of competition to bring their services to customers and enjoy extra upsells at the same time.”

Warren said: “It's very clear that it isn't enough to wait for customers to come to you... and that you rebuild your relationship with previous customers and make sure they think of you for as many services as possible – drycleaning, laundry, moth advice and products, shoe and clothing repairs, pet hair removal roller , and so on. Thinking outside the box for different services you can offer them is essential now.”

He suggests operators Caraselle’s Product Selling Notes (download pdf) to get up to speed, adding “the more knowledge you have the more you will sell!”.

“Don't forget to make the most of our services to you – We can design your own branded flyers/inserts (download pdf), send these out with your deliveries or hand out to customers to remind them who you are and what you can offer them.”

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