Mat rental companies are increasingly offering logo mats as part of their core portfolio — and for good reason. Logo mats are a nice way of tying in your client’s branding to their location, they provide an attractive and stylish entry way, and of course they keep the floors clean and dry, preventing or minimising slip and trip injuries. There are a few considerations to take into account when you’re sourcing logo mat, according to safety matting specialist First Mats. Here is the company’s guide to what mat rental businesses should be looking for when purchasing.
Cleaning and maintenance
Any entrance mat, branded or not, helps to remove water and dirt from footwear. A good quality mat will retain dirt and debris as well as absorb water from the soles of shoes. Machine washable mats are the easiest to work with, as you can pick up the mat and get it thoroughly washed and ready for the next use with minimal effort. Mats marked as machine washable also tend to be higher quality, so look out for this as an indicator of overall durability.
High-foot traffic and low-quality materials can result in your mat deteriorating much faster than it should. Whether this is down to the logo fading through sunlight or washing, edges fraying, or simply areas getting worn down— you’ll end up having to replace the mat to avoid disappointing your client. Make sure to always purchase your mats from a reputable seller, with a multi-year manufacturer's warranty. This not only represents a mark of quality and assurance, but means you can get a replacement as and when necessary, with minimum interruption to your business.
Often overlooked, especially on logo mats, the backing of the mat is one of the most important features. This is what prevents the mat from slipping around, kinking or folding and becoming both unsightly and a trip hazard. High quality mats will use a slip-resistant rubber as the backing material – it’s much more durable and offers better slip-resistance than PVC or other alternatives.
Probably the most obvious consideration when looking at logo mats is the print quality. Having a faded, unclear or poorly defined logo can have the exact opposite effect that your clients are looking for — it makes them look untidy and uncaring. The best way for you to ensure that your mats are up to scratch on the logo side is to arrange a sample mat with your preferred mat supplier. Ensure that the sample incorporates multiple colours, gradient changes, shading and finer details as well as lettering. This will give you an accurate representation of what the finished product will look like and what levels of complexity are available to you and to your clients. You’ll want a supplier with an extensive colour palette, so your mats can be as close to your client’s logo colours as possible. You’ll also want a mat that has a stain-resistant finish. This will make the mat much easier to keep clean and will prolong its lifespan significantly.
By keeping all these factors in mind you’ll be sure to get great eye-catching and durable logo mats that you and your customers will love.
• First Mats started life as safety matting specialists, but have since expanded to become a complete industrial and commercial supplies company. The focus of First Mats is to provide safety-focused products that improve the wellbeing of staff through quality approved products, backed up by extensive knowledge. www.firstmats.co.uk