Lay the bed, not the table

9 June 2021

We get all sorts of weird and wonderful communications coming in to the LCN news desk and this is one example we thought was worth sharing from Bakkavor, a leading provider of fresh prepared food in the UK, with customers including some of the UK's leading grocery retailers, including Tesco, Marks & Spencer, Sainsbury's and Waitrose.

Recent research by Bakkover Foods reveals that the bedroom has become a popular place for dinner. Whether people have been spending more time working from the bedroom or watching box sets, one in ten people say that bedroom dinners have becoming a habit since lockdown (10%).

The study also found that family tensions may have been running high for those people that have been living with their parents during lockdown with that segment most likely to have meals in bed (25%).

Interestingly, 10% of parents said they ate their evening meal in the bathroom over the past few months (4% nationally), particularly those with children under 5 in the household, with men most likely than women to eat in the bathroom (5% vs. 2%).

So, laundry businesses wanting to boost their household laundry quota may have an in here for scooping up and washing the dinner-stained sheets of these disaffected children scoffing dinner in bed, or the towels from the harassed parents in the bathroom. Just a thought.


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