Mr Jeff expands franchise in Florida

7 November 2022

Miami entrepreneur, Sergio Aguirre, the first US franchisee of Mr Jeff, a global laundry brand utilising AI technology to provide a seamless 24-48-hour home laundry pickup and delivery service, is expanding his service territory into the Brickell neighbourhood of Miami to meet the growing demand for mobile pick up/drop off laundry.

“Since opening, our Miami franchisee has already experienced early success in quickly growing a residual customer base, as there is increasing demand for this service from Floridians living busy, ‘on the go’ lifestyles, who prefer outsourcing the tedious, ongoing task of laundry,” said Peter Stern, managing director of Mr Jeff in the US. “Current entrepreneur Sergio and future Mr Jeff owner, Christian, realise the growth potential for this tech-based laundry franchise in Florida, and how Mr Jeff is the perfect business opportunity to help them take control of their financial future by leveraging a proven franchise operation that offers a relevant, tech-based laundry service that meets the growing consumer demand for solutions to make their lives easier.”

With over 2,000 franchise locations sold in over 30 countries, Mr Jeff has quickly grown into the global leader in laundry tech franchising. The brand was founded in 2015 by three entrepreneurs in Spain, who wanted to make life easier for their community, just like the brand’s namesake Geoffrey – the beloved, witty butler featured on the hit 90s sitcom The Fresh Prince of Bel-Air. The trio built Mr Jeff to bring the convenience of on-demand concierge-type services such as Amazon or Uber Eats, to more tedious day-to-day chores like laundry.

“We look forward to welcoming our future entrepreneur, Christian, to the Mr Jeff brand to further build our presence in Florida,” said Stern. “With South Florida’s dense population, and thriving economy full of active residents, we know he is an entrepreneur with the passion and drive to help grow the Mr Jeff concept in the state, and build the brand across communities.”

Mr Jeff is expanding its footprint within the state of Florida, including Tampa, Orlando, and Jacksonville, plus into other booming U.S. locations such as Massachusetts, Texas, New Jersey, and New York. For more information about franchising with Mr Jeff, please visit

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