TRSA’s operator members and associate supplier partners alike will benefit from the content offered at TRSA’s Virtual Marketing & Sales Summit, 17-18 November which will air between 11 am and 3 pm Eastern Standard Time (EST) both days. And there is a light-hearted video competiton planned, too.
The online event will ask and address questions such as how have customers changed as a result of the pandemic and how will this affect plans moving into 2021? How do marketing and sales professionals need to change to meet expectations in the toughest business environment in modern history? TRSA is encouraging its membership to tune in for keynote speaker David Avrin’s message and embrace his concepts for customer service as a meaningful marketing tool.
Avrin’s high-energy and entertaining keynote will show how a customer’s experience really is a new competitive advantage. Forbes recently named his latest book, Why Customers Leave (and How to Win Them Back) as one of the '7 Business Books Entrepreneurs Need to Read' and one of the "Top-Ten Business Books of the Year (2019)”. Attendees will have opportunities to win a copy of this book during the various interactive spots throughout the two-day summit.
The Virtual Marketing & Sales Summit will offer a unique, attendee-driven agenda. Clean the lens on your webcam and turn on your microphone, urges TRSA. In addition to Avrin’s keynote, members can tune in for general sessions with facilitated breakouts:
- Restaurant and Consumer Hygiene Safety Awareness Campaign presentation
- Attendees’ Choice Session: You Pick Topics
- Opportunities and Challenges in the Face of a Crisis
- Marketing and Sales Committee Survey Results (Fall 2020 survey)
- Video Stars: Tips and Tactics for Creating Great Marketing Videos (presented by the four finalists of the TRSA Video Contest)
- Interactive Executives Panels Discussion including these panelists:
- Ryan Flaherty, vice president, sales, marketing and business development, Aramark Uniform & Career Apparel
- Mark Rue, sales and marketing director, Johnsons Apparelmaster
- Tim Topornicki, president, Topper Linen Supply Ltd.
- Darryl Williams, senior vice president, sales, marketing and design, Laundau Uniforms Inc.
Additionally, on 18 November, Summit attendees will also vote for the winner of TRSA’s first-ever Marketing & Sales Video Contest. With 550 votes cast during a four-week video contest that any individual from any member company could help judge, the top four highest-rated entries from member linen, uniform and facility services operators are on their way to a showdown for the top spot when TRSA’s Virtual Marketing & Sales Summit attendees will pick the winner.
The final four videos chosen are:
- CITY Clean and Simple, Oelwein, IA
- Ecotex Healthcare Laundry Service, Seattle
- Magic Laundry Services, Montebello, CA
- Roscoe Co., Chicago
Administered by TRSA’s Marketing and Sales Committee, the contest brought a lighthearted awareness to the continued rise in importance of videos to educating customers and prospects about your business, employees and/or products and services. Judges were told what each of the 17 entries aimed to accomplish and rated the videos’ success in achieving their intended missions on a scale of 1 to 5. The Final Four’s ratings ranged from 3.76 to 4.03.
“All entries were excellent. We will not seed the Final Four or reveal individual scores from the industrywide judging,” said TRSA marketing manager Sharon Sheldon. “The marketing and sales committee is appreciative of all who participated thus far in the contest: the operator members who submitted their videos, and those who took the time to participate in the voting for all four weeks.”
The winner will be announced at the Summit’s virtual after party (approximately 3 p.m. EST).
New for this virtual event is group pricing. Operator members and associate supplier partners can register individually for the early pricing of $349; however, company teams are encouraged, and we are offering our first-ever group pricing. Register up to five on your team for one low price of $549 total! If you’d like to bring more than five, reach out for pricing! All group registrations can be processed through [email protected].
To review the full brochure, see updates to the agenda and register for this virtual event, visit www.trsa.org/marketingsummit.