Royal Jersey fire will not stop us, said MD, pledging business as usual

25 May 2021

Royal Jersey managing director James Lincoln has assured clients that it is business as usual as the company’s disaster plan swings into action following a serious fire at its Dagenham plant.

Lincoln took to social media saying: “On Friday 21 May our business suffered a serious fire causing substantial damage to our building and infrastructure. .

“We immediately actioned our disaster plan and have reinstated all laundry services to our clients so it is business as usual. 

“While our main premises will be out of action for several months we will rebuild bigger, better and stronger than ever before so please watch this space as we will share our journey back to full strength!

“We suffered a major fire in the past when we were bombed several times in world War II and that didn’t stop us and you better believe this won’t.”

Royal Jersey is a commercial laundry operating seven days a week servicing the laundry requirements of some of the finest 5 star hotels in London and the home counties. With a customer base of fewer than 100 luxury hotels and spas whose businesses are focused on delivering a world-class guest experience to a very discerning, transient audience of international clients. 

London Fire Brigade (LFB) stated in its incident report that 15 fire engines and around 100 firefighters were called to a fire at Royal Jersey Laundry on Selinas Lane in Dagenham, north London. The Brigade was called at 23.59 on Friday 21 May and the fire was under control by 02.21. LFB reported: “Most of the ground and first floors of a two-storey warehouse were damaged by fire and half of the roof was also damaged by the blaze. There were no reports of any injuries.”

According to LFB that the fire was discovered by a member of staff working opposite the site who heard an alarm and a bang and saw a glow from the roof. He then made the first call to the Brigade. 

The Brigade’s Fire Investigators believe the fire was accidental and caused by self-heating linen that was contaminated with oil and had recently been laundered, dried and stacked. “These types of fires often involve textiles that become contaminated with oil like linseed, massage and cooking oil,” said the LFB report.



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