UK

Procter & Gamble (P&G) Professional, the away-from-home division of P&G, is joining forces with independent hotel group, Pride of Britain as an official housekeeping supplier partner.

The alliance highlights both companies' commitment to delivering premium guest experiences within the UK hospitality industry. Following the creation of the Expert Advisory Council last year, P&G Professional continues to work in collaboration with industry experts to identify opportunities for sector improvement and growth. The collaboration will provide hotels within the group access to the P&G Professional range of brands including Fairy Professional, Flash Professional, Ariel Professional, Febreze Professional and Lenor Professional.