UK trade linen company Tonrose has introduced pioneering customer service system OrderWise as part of its continued growth strategy. Tonrose is the first business in the specialist linen sector to adopt the software.  

Tonrose has been supplying linen to the UK hospitality and leisure trade industry for nearly 120 years. Its service is founded on a ‘convenience model’ and is why Tonrose holds over £2.5m worth of items in stock at all times, of which 98% is available for next day delivery.

The OrderWise software now gives Tonrose’s valued clients yet further convenience by streamlining the whole product order cycle from source to customer. Tonrose can now process all customer orders and repeat purchases far more quickly and efficiently by optimising stock levels, ensuring it has the right stock, in the right place and at the right time for its clients.

Coupled with Tonrose’s expert knowledge and extensive product collections spanning bedroom, kitchen and bathroom, the order management system reinforces Tonrose’s status as trusted linen supplier to laundries, hotels, restaurants and healthcare businesses across the UK.

Chris Porter, commercial director of Tonrose, said: “We understand our clients’ needs and we continually review, refine and invest in our product ranges and customer service to meet those demands. We will be able to offer far greater insight and forecasting intelligence