Vermeulen, who is associate professor of strategy and entrepreneurship at the London Business School, will reveal some unacknowledged truths about the way business works and explain why smart people can make stupid mistakes and good companies may fail. He concludes with six steps to developing a corporate strategy.

Steven Spreier manages the Walt Disney laundry and explains how the strategy of total staff involvement achieves excellent standards with minimum supervision.

Philippe Rossiter, chief executive of the Institute of Hospitality will talk about TSA’s partnership with the industry and launch a joint publication that promotes best practice in linen management.

Simon Fry of Fenland laundries will outline TSA’s campaign to change Government guidelines on laundering nurses’ uniforms.

Murray Simpson TSA chief executive will summarise TSA’s considerable achievements over the past two years and launch