The new September-launched ecopure product range from Vision Support Services offers everything required to produce a complete and eco-friendly guest room from duvets to pillows, to flat bed linen, towels, bathrobes and slippers, said the company.

One of the biggest trends in hospitality for 2020 is that of the eco-conscious guest, said Vison, with the current spotlight on climate change making hotel guests increasingly aware of environmental responsibility. Research published reveals that 60% of travellers who are loyal to a hotel brand say that the brand's corporate responsibility is a key factor in their loyalty.

According to Vison, the world is now listening and reacting to the negative impact and implications of human consumption on the planet. This clear eco movement is now touching all industry sectors, and the results can be seen across the global hospitality brand as evidenced by the examples below:

• voco, an upscale lifestyle hotel brand launched by IHG in 2018, built on sustainability

• IHG’s Green Engage system is an innovative environmental sustainability system that gives its hotels the means to measure and manage their impact on the environment

• Accor’s Planet 21 programme, aiming to provide a positive hospitality experience

• Marriott International’s Serve 360 CSR strategy to align responsible business activities with the United Nations’ Sustainable Development Goals (SDGs)

From the beginning, social responsibility and sustainability have been at the heart of Vision as a business. To better serve its customer base, their best-in-class sourcing team have set out to find the most innovative and ecological textiles possible, at this point in time. Through testing materials and designing various prototypes, a unique collection of products has been created to form ecopure. As knowledge and technology evolve to produce products with a more effective and cleaner footprint, these advanced products will be added to the brand.

Across the ecopure range, the products are identified under four essential categories making it easy to identify the strengths of each product:

• Recycled: Turning bottles into recycled polyester for our products and reducing waste ending up in landfill and ocean. Filled products are sourced from GRS certified mills

• Organic: Products made from 100% cotton and carry GOTS (Global Organic Textile Standard)

• Natural: Bypassing the normal and often harsh chemical processes applied to textiles, saving on water and energy and kinder to the planet

• Energy Efficient: Offering lightweight and super absorbent products resulting in easy care, quick laundering and large savings on water and energy

The interest received so far from customers has been incredible, said Vision, with the ability to offer a complete product line dedicated to sustainability.