INTERNATIONAL
World Emblem, the world’s largest emblem and patch manufacturer, has announced it has acquired the assets of Hero’s Pride, the leading producer of emblem products for first responders. The financial terms of the private transaction were not disclosed.
Established in 1981, Hero’s Pride is one of the fastest growing brands in law enforcement with 10,000 stock keeping units (SKU) and 40 million items sold. The Los Angeles-based company serves law enforcement, public safety, and military personnel across all 50 US states and Canada. In addition to manufacturing patches and badges, Hero’s Pride is dedicated to addressing the root cause of health issues first responders face every day through its AIRTEK and Ballistic products including belts, holders, and cases.
“We were attracted by Hero’s Pride’s brand, strong management team, and mission to provide innovative products for first responders,” said Randy Carr, president and CEO of World Emblem. “The company also shares our focus on family, teamwork, and collaboration, and we look forward to continuing to expand our respective product lines – from emblems, patches, and badges to duty gear and uniform accessories – to better serve our existing and new customers.”
“We believe the World Emblem team is best suited to fulfilling our mission of improving the lives of those dedicated to protecting us every day,” said Mike Marmor, president of Hero’s Pride. “We look forward to building on our history of helping first responders strengthen their respected image in the community by providing them with highly customised and intricate emblems and other products.”
World Emblem utilises the latest equipment and state-of-the-art technology to manufacture customised emblems and multi-textured products including Flexbroidery, FlexStyle, and 3D embroidered patches. The company has plants in Georgia, Texas, California, Mexico, the UK and Canada, enabling it to offer clients faster production and delivery times than overseas manufacturers.
