Xeros, the developer of polymer bead-based textile cleaning, has announced a partnership with Consolidated International Corporation (CIC) Middle East to distribute and service its commercial laundry system in the UAE.

The UAE has an exceptionally arid climate, which receives less than four inches (100 mm) of rainfall a year. Xeros recently showcased its system at popular exhibitions in the region – The Hotel Show Dubai and Gulf Laundrex – and the response was very positive.

“CIC Middle East is a well-respected leader in the industrial laundry services industry and has proven experience in the UAE, and will be the spring board for future expansion in other Middle Eastern countries,” said Mike Ferrand, group managing director, hotel and lodging at Xeros. “The companies’ deep industry knowledge and superior sales and customer support will be an asset for Xeros as we expand our presence in this growing luxury hotel market.”

Mohamed Hidayath, director Middle East and Asia, at CIC Middle East said: “We are very excited to partner with Xeros. We are certain their unique system will be very popular with sophisticated hotels as it enables them to deliver two key requirements, a high quality clean and dramatically reduced water consumption.”

Established in 1975, Consolidated International Corporation (CIC) is a leader in the industrial laundry services industry. The company supplies and distributes laundry equipment, parts and supplies for a global customer base.