The inaugural Laundry CEO Forum, organised by industry leaders Waleed Cope and Jessica Johnson-Cope, will be held at the Omni Frisco Star in Frisco, Texas, 7-9 August. The event is designed to foster growth, innovation, and leadership in the garment care industry in the laundromat/coin-op sector. Notable speakers include Brian Wallace, CEO of the Coin Laundry Association, and Ross Dodds, founder of laundry franchise Wash Club LA.

With a strong emphasis on community engagement, the event brings together industry experts, business leaders, and aspiring entrepreneurs for three days of learning and collaboration.

One of the speakers headlining the conference is renowned marketing strategist and author Marcus Sheridan, whose keynote address will provide valuable insights on utilising AI for customer engagement and innovative marketing strategies. Attendees can look forward to gaining practical knowledge that will empower them to thrive in the rapidly evolving laundry market.

Jessica Johnson-Cope, leader of Johnson Security Bureau and co-founder of The Soap Box, has built a legacy of safeguarding valuable assets and advocating for women’s empowerment and small businesses. Waleed Cope, a second-generation garment care professional and CEO of The Soap Box, also founded Wash Weekly, an e-journal providing fresh insights for entrepreneurs in garment care. Together, they lead the Laundry CEO initiative to cultivate an environment for innovation and industry advancement.

“Laundry CEO is our opportunity to create a space where industry professionals can connect, learn, and ultimately lead the way in transforming their business,” said Waleed Cope. “We’re excited to offer this ground breaking platform that nurtures entrepreneurial success and collaboration.”

For more information about the conference agenda, sessions, and registration details, visit