NORTH AMERICA
Debuting today, hot off the mark on opening day of The Clean Show 2025, is the Association of Linen Management (ALM) trade-marked LinenCARE programme, a ready-made, behaviour-focused training resource for healthcare facilities, commercial laundries, and textile suppliers to strengthen linen management across the industry. LinenCARE will be available for preview at ALM Booth #2759.
The programme is designed for hospitals and healthcare systems seeking immediate impact without the heavy lift of building a programme from scratch. Packed with micro-learning videos, ready-to-use posters, linen handling guide, trivia challenges, and a manager’s playbook, LinenCARE equips facilities to launch a professional-grade linen awareness campaign in under a week. But LinenCARE goes further than awareness. It drives linen action, turning knowledge into consistent habits at the point of use. The result? Engaged frontline teams, reduced linen waste, improved handling, and textiles that remain high-quality from cart to patient, according to ALM.
“Hospitals and laundries are losing millions each year in preventable linen waste,” said Sarah Brobeck, President & CEO of ALM. “LinenCARE closes that gap by transforming awareness into action with behaviour-based training that’s fast to deploy, easy to integrate, and proven to change habits where it matters most—at the point of use.”
How LinenCARE moves awareness into action
Healthcare facilities: Implement LinenCARE to reduce preventable linen loss, strengthen onboarding and refresher training, and embed consistent handling practices into daily operations. All without adding staff or disrupting workflows.
Commercial laundries: Deliver LinenCARE as a value-added service for healthcare customers. Deepen client trust, improve ROI, and reinforce hygienically clean processing standards while differentiating your service offering.
Suppliers of healthcare textiles: Include LinenCARE as part of your product or service package to provide added value to healthcare customers. Position your business as a partner in both product quality and staff education, helping clients protect their linen investment.
Why it works
Unlike one-off campaigns that raise awareness without changing behaviour, LinenCARE™ is built for action. Every component—videos, posters, trivia, and the manager’s guide—connects to real-world linen handling behaviours. This structure ensures staff don’t just know better; they do better.
Attendees can experience the full programme, speak with ALM specialists, and explore options to integrate LinenCAREinto an existing initiative or launch a new one from the ground up. A special Clean Show price will be offered to show attendees.
Check out this helpful video to gain more insight into the programme
