Mr Owide, who used to own Smoothies drycleaners in Harrow, says the site “contains more information than most Pro-Cleaners have knowledge.” He aims to provide a complete reference source, initially aimed at consumers although later there will be a separate section aimed at professionals.

Currently the site includes general advice, hints and tips on cleaning (including washing, drycleaning and carpet cleaning.), ironing and stain removal.

Special features include a service finding section where site visitors can search for a cleaner by postcode, and a solving disputes section.