NORTH AMERICA
At the Clean Show 2022 in Atlanta, TRSA, the North America linen rental trade body, has announced it will offer to the public the ‘TRSA Market Recovery & Research Report’. The research, collected in the fall of 2021, utilises focus groups and an online survey to collect data from 1,000 consumers across the US that had recent experience with four key target industries: hospitality, F&B, healthcare and industrial/uniforms. The business-to-business (B2B) quantitative online survey reached 200 decision makers in the four key targeted industries.
“The goal of the research was to explore and understand the value that professionally cleaned linens and uniforms add to industries,” stated Joe Ricci, TRSA, CEO and president, pictured above. “By understanding the context of what decision-makers are facing helps frame the added value that textile services can provide relative to what they need most: ways to reduce costs, enhance cleanliness, simplify operations, and improve the customer experience.”
The consumer research discloses what end users of textile and linens feel are essential for their experience; What do they value and what are their preferences when it comes to cloth verses disposables or cleanliness and sanitation when visiting F&B, hospitality or healthcare establishments. Demographic and psychographic data is included as well.
The comprehensive B2B research dives into what matters to each target industry. What are the perceptions of professional laundered and supplier linens and uniforms? What are the barriers to adopting the service for businesses? What industry targets are most likely to convert to professionally laundering.
The 100- plus page research report will be available for TRSA members for $495 and $1995 for non-members. Clean Show attendees can stop by the TRSA booth #828 at Clean Show to see a sample of the report and get additional information. Today is the last day, 2 August, of the show. To pre-order the report please email sjackson@trsa.org.
