Hospitality will soon be coming out of its enforced hibernation and is now beginning to gear up for re-opening. BC SoftWear, supplier to many quality hotels and spas, says that these businesses need to make the most of the ‘touchpoint’ as they throw their doors open to guests once again.

By definition, says BC SoftWear, a touchpoint is any time a potential customer encounters your brand – before, during, or after they purchase something from you.

After having been subjected so long to the constant use of hand sanitisers and the feel of a mask against the face, guests are soon going to be experiencing a barrage of new sensory experiences of touch and smell. The key to helping a client begin to relax will require more mindful hospitality spaces that are considering the guest journey as they transition between travel and moving into relaxation.

Focusing on the sensory touchpoint for guests is paramount to building confidence in a brand, BC SoftWear says, and its own experience has shown that one of the very first touchpoints that a customer has in a hotel or spa facility is the feel of the towelling on their skin. Whether it is in the the hotel bedroom or in the spa, the touch of a fresh, fluffy and super soft towel or bathrobe will help signal a clean facility that builds confidence and reassurance for guests.

Hotels and spas have one chance to give guests the best experience and this is achieved by adding value. Taking the touchpoint idea to the next level, BC SoftWear can provide some simple and cost-effective methods to make towels bespoke. From a custom-made woven label for towels and bathrobes to a discrete embroidered logo, these simple transformations of standard lines will reaffirm the quality of a brand in bedrooms, bathrooms and spa.

Coming soon from BC SoftWear is the ‘Opulence’ collection in superior quality and super thick 650gsm with no header bar. This collection is designed for its simplicity of look for luxury hospitality venues. Opulence is white and available as Hand towel, Bath Towel, Bath Sheet and Face Cloth, perfectly suited for bespoke embroidered logos to support a brand, says the company.

BC SoftWear is a towelling expert with a wealth of industry knowledge and more than 19 years trading. It offers a wide range of towels in various weights and styles and prides itself in providing a uniquely personalised service for businesses with the benefits of fast delivery supported form the large warehouse in Berkshire.